No one needs to be hired to run Google Ads. If you’re new to Google Ads, it can be daunting to know where to start. In this blog post, we’ll walk you through the basics of running Google Ads, from setting up your first campaign to tracking your results.

1. Set Up Your Google Ads Account

The first thing you need to do is create a Google Ads account. If you already have a Gmail account, you can use that to sign up. Once you’re signed in, you’ll need to fill out some basic information about your business, such as your website URL and your target audience.

2. Choose Your Campaign Objective

What do you want to achieve with your Google Ads campaign? Do you want to drive more traffic to your website? Generate leads? Or make sales?

Once you know your objective, you can choose the right campaign type for your needs. There are several different campaign types available, so take some time to browse through them and choose the one that’s right for you.

3. Set Your Budget

How much are you willing to spend on your Google Ads campaign?

It’s important to set a budget that you can stick to. Google Ads is a pay-per-click (PPC) platform, so you’ll only be charged when someone clicks on your ad. However, it’s easy to spend more than you bargained for if you’re not careful.

4. Choose Your Keywords

Keywords are the words and phrases that people will use to search for your products or services. You’ll need to choose a set of relevant keywords for your campaign.

There are a few different ways to do keyword research. You can use Google’s Keyword Planner tool, or you can check out some of the many keyword research tools available online.

5. Create Your Ads

Once you’ve chosen your keywords, you’ll need to create your ads. Your ads should be clear, concise, and relevant to your keywords.

Be sure to include a call to action in your ads, such as “Visit our website today” or “Learn more.”

6. Track Your Results

Once your campaign is up and running, it’s important to track your results. Google Ads provides a variety of reporting tools that you can use to see how your campaign is performing.

You can track things like your impressions, clicks, conversions, and cost per click.

By tracking your results, you can see what’s working and what’s not. You can then make adjustments to your campaign to improve your results.

Tips for Running Google Ads

Here are a few tips for running successful Google Ads campaigns:

• Start with a small budget and increase it gradually as you learn more about run Google Ads.
• Use negative keywords to exclude irrelevant searches from your campaign.
• Test different ad copy and keywords to see what works best.
• Monitor your campaign closely and make adjustments as needed.

Google Ads can be a great way to reach new customers and grow your business. By following the tips in this blog post, you can get started with Google Ads and run successful campaigns.

Additional Resources

• Google Ads Help Center: https://support.google.com/google-ads/?hl=en
• Google Ads Keyword Planner: https://ads.google.com/home/tools/keyword-planner/
• WordStream: https://www.wordstream.com/

I hope this blog post has been helpful. If you have any questions, please feel free to leave a comment below.