How to create a credible online brand?
As the era of online branding has started, branding or promotion has become much easier. However, as almost everyone continues to do it, it is becoming annoying to people day by day and losing credibility. There was a time when the medium of branding was TV, magazines, billboards, radio. All of these were expensive and difficult.
The picture has completely changed since the advent of online branding. Spend a little money, or completely free anyone can brand their business or anything else if they want. As good as it is for new entrepreneurs and organizations, buyers turn away from online brands by falling into the trap of branding unworthy products and services.
You may be acting honestly, not saying anything out of what you have – yet potential buyers or customers may not trust you. Or, in the branding crowd of many similar companies, yours may not catch anyone’s eye.
Another thing – people come online to get information or see any content (online writing, video, pictures, audio – etc., is called content). If they are exposed to praise for your product, service – or anything else, they will naturally avoid it. (Think about it – how many ads do you click online, or do you skip?). As annoying as television ads are, so are online ones.
Some effective ways to brand online:
1. Bring innovation to the design, and try to be different from others
As I said before, when Internet users see the same thing in different places – they take it all the same way. There are lots of themes for ads or websites on the internet. And there are some similarities between all of them. But, even the same thing is made new themes a little sideways. And that’s what most organizations use.
A customer can decide what your ad or website looks like in just 3 seconds. And if there is nothing unique about it, it is more likely to be avoided.
If you use a common type of design, then a customer subconsciously realizes that there is not much work behind it. Therefore, you have to be more discriminating with the help you render toward other people.
Think of a theme for any design – one that no one else uses. Then, spend some extra money on the back of a good designer if needed. It will benefit your brand.
2. Bring positive reviews or testimonials to new customers
Encourage users to give feedback on your brand or product. Place the positive reviews in a place on your website or social media page – where new users can easily see them. New users will trust reviews from real users more than reviews from your organization. If necessary, first get positive reviews from friends or acquaintances, and put them on your online pages. These days most people buy or follow a brand of the product by looking at reviews given by others online. So use it as best you can
3. Create content that is useful to people
Every brand wants to sell its products and services to people. That is the main reason for having a website, social profile. But if you focus only on selling your products and services – your customers will lose interest in the content of your website text, videos, pictures, etc.
Instead, you need to create content that is useful to people. For example, suppose you sell home appliances. You order online, and you do home delivery.
Now, if you just put the praise of your product in your content – then people will get bored. And you won’t be interested in clicking when you see your content upfront.
According to Gary Vaynerchuk, one of the best online marketers in the world today, if you create content that gives people useful information and other benefits – they will think twice before buying the service or product you offer.
Now the question may arise, what is the necessary content? – These are the content from which free customers get the necessary information.
Suppose, for example, that you sell household electrical appliances. Now, instead of just advertising your product, you can keep your content: “How to increase the lifespan of a fridge by ten years?” How to recognize a good AC?” – This type of content is really useful to users. And popularize your website or social profile quickly. As well as increase customer loyalty.
These you can leave on your website or page in the form of written articles, videos, or picture-based infographics. This will increase the value of your brand. Currently, this method of online branding is being used by almost all good brands.
4. Customers can easily contact you
Jeff Bezos, the founder of Amazon.com and the richest man in the world today, once said, “The best customer service is a service where the customer doesn’t have to communicate.” – It means you will provide such a good product or service so that the customer never has to contact the customer service.
However, it takes a lot of time and effort to get to this stage. There is a time in any business when its product or service is on the way to perfection. And during this time, all kinds of complaints, opinions, and questions come from all kinds of customers.
At any time, try to reply as soon as possible, regardless of the emails, messages, comments you receive from your customers. And make sure the answer works for the customer. Brands that can’t answer customers’ questions and complaints quickly lose confidence in those brands.
Before answering customers’ complaints and questions, you need to make it easy to communicate with you. Make your contact address, email address readily available. Reply to messages and comments on the Facebook page as soon as possible. If customers see that you are communicating with them regularly on social media and email, they will consider your brand a trusted brand.
According to Walmart founder and at one time the richest businessman in the world, Sam Walton, there is no boss bigger than a customer. So they can put everyone on the road, starting with the chairman of the company if they want, just by spending their money elsewhere.
If customers don’t trust your brand, don’t trust you – today or tomorrow – your brand’s market will fall. However, in today’s age of internet technology and social media, a brand can be introduced to people through good online branding with little effort. And this is our attempt to help you a little bit about doing the right online branding.