Microsoft is interested in buying Discord

At the end of last March, a buzz started in the technology world. A report in The Wall Street Journal reveals Microsoft’s interest in buying the popular social media Discord. According to the report, Microsoft executives are trying to reach an agreement with Discord. It has become Microsoft’s latest target after failing to buy TikTok and Pinterest. Although TikTok, Pinterest, and Discord are three different companies, they have one thing in common: Microsoft is mainly interested in that. That is, they are all sources of a huge number of content creators and communities.

Microsoft wants to spend huge sums of money on these services because they have no large consumer community outside of Xbox, as their competitors have other big technology companies. After buying YouTube, Google has made it the world’s largest video platform. On the other hand, Amazon has dominated the streaming service since buying Twitch. Facebook bought Instagram and WhatsApp. Now they can be said to be exercising authority through social media. There is a huge market for everything from Apple’s App Store to laptops to smartphones. With Discord, Microsoft wants to get 140 million active users, a growing number.

Microsoft has bolstered its gaming business by buying Genimax Media for 7.5-billion-dollars last year. ZeniMax Media is the parent company of Bethesda Software, the publisher of popular video game series such as The Elder Scrolls, Fallout, Doom.

Microsoft is looking for more such community-based platforms. After Nadela became CEO, Microsoft bought a streaming service called Beam and released it as a new brand called Mixer. It could not compete with Twitch because of its small number of users. Failing that, they shut down the Mixer last year. As a result, many mixer streamers have joined Facebook gaming.

Discord has the potential to be a source of a large and active community for Microsoft. While it is primarily a means of communication for gamers, it is also a great platform for chatting with friends. The number of users other than gamers has increased since the epidemic began last year. Currently, Discord has 6.7 million active servers per day. About 75 percent of them are outside the North American continent. It is used for online movie nights, streamed games. Again, users play games together. Discord is the main means of chatting and chatting with friends while playing games.

According to The Wall Street Journal, Discord now seeks to maintain its position as an independent company. TechCrunch reports that Discord has not completely moved away from the rights issue. The company will focus on its services for the time being. They have recently appointed a Chief Financial Officer to prepare themselves for the public offering.

For Discord, analysts believe that being independent at present is the most profitable. One such example is the purchase of Microsoft Skype. Although 10 billion dollars is a very large number, Discord has quite a good plan of its own. For example, they recently launched their audio-conferencing system, like the popular app Clubhouse. Which will bring a lot more functionality to the growing user, will also create interest.

Simply put, Discord is doing well enough without big companies like Microsoft, and they have a strong potential to do better.