The story of the world victory of Italian Food
Foods like pizza, sandwiches, pasta, chicken steak, macaroni or the famous spaghetti originated in the Mediterranean country of Italy. Most of Italy’s territories, such as Sicily, Venice, and Turin, once maintained their individuality and later merged to unite Italy. There was not much stability and security in these areas in the social and political sphere in these areas. There was nothing that you could have done to cause it. That is why the Italians started leaving the country long ago, searching for a fortune in different parts of the world, especially in America. Many Italians emigrated to Latin America and Europe before and after World War II. Although they left their homeland, they did not abandon the culture of Italian cuisine that had prevailed for hundreds of years. Although they set up bases in new lands, they continued their own diet, taking advantage of the availability of Italian food ingredients.
The important thing for the internationalization of any food is to ensure that the food is properly advertised or that the general public is informed about that food.
In the case of Italian food, it was done by Italians from different countries. The Italians are one of the most friendly nations globally, who politely invite people of other nationalities to their meals. When the Italians went to Europe or Latin America to eat their food, they also invited the natives of those countries. Many Italians also go abroad and open whole Italian restaurants and food shops, where delicious Italian food is available. People from Europe and America get acquainted with Italian food and welcome it by visiting those food shops or restaurants. This is how the work of Italian advertising food was done.
Another major reason for the popularity of Italian food was the availability of food ingredients. After the agrarian revolution, the cultivation of vegetables like tomato, mint leaves, asparagus, capsicum, etc. started on a large scale in Europe and America. And they are used in almost all Italian dishes. Since these are found worldwide, there is no need to worry about Italian ingredients in any region. This is another big reason for the world’s victory of Italian food.
Cooking equipment is modernized, reducing the amount of time spent cooking. This is one of the reasons behind the popularity of Italian food. The modern capitalism that developed due to the Industrial Revolution did not allow the workers to spend much time on food. So Italian dishes prepared in a short time quickly became a favorite of many.
Globalization began with the emergence of neo-liberalism in the ’70s and 80s of the last century. Globalization touches every aspect of human life. In addition to capital or labor, the internationalization of food in different countries also began. As Italian cuisine could be found in a handful of restaurants in Europe or Latin America, some Italian food restaurants sprang up after the advent of neo-liberalism, and the thriving Italian food business began. As America became the guardian of the capitalist and democratic world after World War II, Italian food, which naturally became increasingly popular in America, began to spread worldwide.
Italian cuisine is made with ingredients that are available at a low cost. This is why Italian food is available worldwide at a relatively low cost, due to the low cost of production.
Italian food first crossed the border into America. Italian-American cuisine emerged from a combination of American and Italian cuisine, although it was heavily influenced by Italian cuisine. The adaptation of Italian food has taken place in many countries. Although Japan has its own basic food culture, Italian food is very popular in that country. The Japanese have evolved into Italian food and taken Italian food culture to new heights. For example, with the evolution of Italian pasta, ‘Wafu’ pasta and their own flavored Yuzukusho sausage are now very popular in Japan. None of these are found in Italy, but they are made in the style of Italian food.
Internationalization of a food or world victory – whatever it is, many conditions must be met. Italian cuisine is successful in this regard. The triumph of Italian food that the whole world has seen will probably continue in the future.